Innovation Incubator
Incubate, Nourish & Grow Startups
My Role
UX Research | UX/UI Design
Tools Used
Figma | Miro
Mobile App Startup Project
Objective: Work with a team of UX Designers and Product Managers to perform user research analysis, feature ideation and prioritization for a care giving mobile app. After the features were prioritized I designed low to medium fidelity prototypes for the application.
Challenge & Problem Statement
How might we create a care giving mobile application that helps family members take care of their aging members
Today when life is so fast paced and everyone is busy with their own life, we see family members struggling to take care of their aged parents and grand parents. While the older people may need their independence and stay away from the family, they may require occasional help with household chores as their health deteriorates. Many times we see a single family member taking on all the responsibilities of their older parent while juggling between their own family and demanding jobs.
There is a need for a platform that can help family members take care of their older generations.
Analysis & Design Concept
Miro was used to brainstorm application features. They were then prioritized by using the value vs complexity quadrant. Crazy 8 and sketches were used to help build the design concept.
Develop: Prototyping
The final sketches were used to design low fidelity prototypes. After few iterations with the team, the low fidelity designs were transformed to medium fidelity prototypes.
Low Fidelity Designs
Medium Fidelity Designs
After handing off the designs to the team, I was pulled into Innovation Incubator's subsidiary company, Cognub USA.
I joined Cognub USA, to handle the UX designer role for their B2B outdoor sporting client. The work can be seen
under Cognub USA.
